For decades, ecocritics and environmental humanists have asserted and assumed that environmentally-engaged narratives have a powerful and positive impact on their audiences, but until recently these claims were rarely tested. Through his research on the readership and influence of climate change fiction, Matthew Schneider-Mayerson will discuss the value and potential of empirical ecocriticism, an interfield that combines humanistic and social scientific methodologies to evaluate the impact of environmental narratives on their audiences.
Matthew Schneider-Mayerson is Assistant Professor of Environmental Studies at Yale-NUS College. He has published articles and book chapters on literature, environmental politics, environmental futures, and popular culture. The author of Peak Oil: Apocalyptic Environmentalism and Libertarian Political Culture and co-editor of An Ecotopian Lexicon, he is currently writing a monograph on reproductive choices in the age of climate change and editing books on empirical ecocriticism and the environmental dimensions of life in Singapore.